what? Highlights why? who? contact

Latest highlights of SMARKETING:

  • Various consulting mandates in different branches (short / mid / long)
  • Bord member activity (strategic) and head of the infrastructure commission (operational) for a long time well established 4-star superior resort and holiday hotel in Pontresina, Engadine St. Moritz
  • Bord member activity (strategic, partly operational) for a trendy 3-star boutique city hotel with a hotspot-bar in the middle of the historic Niederdorf district in the old town of Zurich
    A great hotel bar experience since 2005 - a new city event with big local impact!
    Zürich, Basel, Lucerne and Vienna beeing planned
    Event-Website: www.langenachtderhotelbars.ch / mediaclippings
    Event-Trailer (5.28 Min/10 MB): Windows Media Player Quick Time
  • GOURMETS ON TOUR - Savoir Vivre and pleasure in a unique combination!
    1 evening - 3 restaurants - 1 table - 3 gourmet specialities

    Starting in fall 2010 in Zürich in carefully selected restaurants.

Further reference projects of SMARKETING:

  • Reorganization, ISOSTRADE AG Rothenburg/LU, market leader in the Swiss picture frame business, member of the management board, operational manager - optimizing the processes: POS (major distributors), marketing & sales, administration & customer service, procurement & purchasing, warehouse & logistics), May 2019 - January 2020
  • FIFA Ballon d'Or 2013 / FIFA Ballon d'Or 2014 / FIFA Ballon d'Or 2015
    Kongresshaus Zürich, Hospitality-Supervising
    (1'200 VIP-guest from all over the world, 120 service staff, 3 sommeliers,
    3 chefs, 3 kitchen outlets - screenplay, checklists, coaching, logistics, etc.)
  • ROLLS-ROYCE launch of the brandnew RR Wraith, Werfthalle Maag Areal Zürich (evaluation of eventlocation, eventconcept and -storyboard, eventpro-duction incl. coordination of catering and technique, internal coaching of client), June 2013, Event-Reportage
  • GEHT AUS! MAGAZINES (gastronomy guides for Zürich/Basel/Tessin/
    Graubünden): project consulting for the magazine development, projectmanagement of VIP events and premiere parties of the annual editions
    (planning, on site coordination and execution with 4-6 top rated chefs, postprocessing, sponsoring and acqusition

    Event-Picturegalleries (year - location):
    Zürich 2006 - Terrasse, 2007 - Festsaal im Kaufleuten, 2008 - Escherwyss,
    2009 - Radisson Blu Zürich Flughafen, 2010 - Carlton Zürich, 2011 - Bocciodromo, 2012 - Wirtschaft Ziegelhütte
    Basel 2006 - Noohn, 2007 - Vulcanelli, 2008 - Hotel Les Trois Rois,
    2009 - Pantheon, 2010 - eoipso/Querfeldhalle, 2011 - Volkshaus Basel
    Graubünden 2009 - Posthaus St. Moritz, 2010 - Tschuggen Grand Hotel Arosa, 2011 - Grand Hotel Kronenhof Pontresina, 2012 - Waldhaus Flims
    Tessin 2006 - Delta Beach Lounge Ascona, 2011 - Hotel Giardino Ascona, 2012 - Masseria Ramello Cadenazzo

    SF Schweizer Fernsehen (©), Glanz & Gloria
    Zürich 2008, 2009, 2010 / Basel 2008 / Graubünden 2009, 2011 / Tessin 2012

    Tele Züri (©), Züri News 2009 / Tele Südostschweiz (©), Graubünden 2010
  • feel_the_beat@steigenberger - funky Cocktail-Party on the open air terrace of the Steigenberger Hotel Bellerive au Lac, Zürich, always on the occasion of Street Parade Zürich, biggest Techno- and House-Parade of the World
    2006 / 2007 pictures / 2008 / 2009 / Flyer 14. August 2010 / 2011
  • Marketing Concept for Steigenberger Hotel Bellerive au Lac, Zürich - define and implement above and below the line mesures to market the new F&B-Outlets, 2008-2011
  • Safer Clubbing Switzerland - Consulting for marketing and communication
    Consulting and projectmanagement for optimising, defining structures and processes and implementation of marketing and communication activities with media work, campaigns, new web appearance with individually programmed Content Management System (CMS), year 2007-2010
  • SCORT - go for it! U16 football tournament and Forum under UNO-Patronage: Projectmanagement for conception and lead on site for VIP-hospitality programms and gala evening, 30./31. July 2009 Grand Resort Bad Ragaz
  • Club LE BAL in the Kongresshaus Zürich - relaunch and modification management, Aug. 2007 until Feb. 2008, client Betriebsgesellschaft Le Bal and FBM Gastro Management Zürich, evaluation and consolidation of possible club-concepts/-scenarios incl. architectural design, placing of orders and controlling of budget, accompaniment and operational consulting of the club manager
  • ART TRAIN innovative exhibition project with paintings and sculptures from the famous en vogue Swiss artist Max Zuber in St. Moritz/Engadine from 15. until 24. February 2008, idea and initiation, artist- and project consulting, www.art-train.ch
  • SRG/SF DRS - Eventconcept for the annual top level management meeting
    Hosting City Luzern, programming/workshops/activities, catering, highlights, client in 2006
  • Football Club Aarau - Eventstrategy and -concept for the "Aarau Masters"
    Exploitation of synergies and service as a finance facilitator, client in 2005
  • Schiffsbetrieb Walensee AG - Marketing concept
    Action plan for promotions and sales, client in 2005
  • Mövenpick Wein AG - Employee Party
    Concept and eventcoaching, client in 2005
  • Badrutt's Palace Hotel St. Moritz - Chesa Veglia THE CLUB/Le Privé
    - Themed parties (concept, production), project owner 1998-2006
    - Thai-and Sushi Weeks, project owner years 1998-2006
  • Swarovski International "Event Competence Center"
    Central conceptual development, worldwide roll outs and implementations of PR- & POP-event concepts, project leader years 2001-2004
  • "Himmel auf Erden" (Heaven on Earth, a Zürich Christmas Show)
    Catering concept and realization, project leader year 2000
  • FIFA Congress/World Cup 2006 Host Country Selection - VIP Catering
    Concept and realization, project leader year 2000
  • K1 Fight Night - VIP Catering
    Concept and realization, project leader year 2000
  • Cirque de Soleil "Allegria" - Catering
    Concept and realization, project leader year 1998
  • Street Parade Zürich - Official Route Catering
    Concept and realization, project leader year 1996-2002
  • Miss and Mister Zürisee
    Concept and realization, project owner year 1997-2000
Project- and Eventmarketing